As your company matures and the development of your first product begins to move
beyond engineering into pilot production, resources are freed up allowing you to
consider new projects.
We can help you manage this part of the process. With our extensive experience in
new product development in organizations large and small, we know what elements
to add to the NPDP to help your team deal with these new management challenges.
This is the time to formalize the process and incorporate it into the corporate culture
so that proper product development methodologies are used each and every time a
new project is undertaken.
Maturing Company
How do you generate new product ideas? How do you then evaluate them so
that you can pick the best ones to implement?
With multiple projects underway at the same time, how do you allocate
resources among them and effectively monitor and manage them throughout
their life cycles?
Your are moving beyond the "do or die" existence of a new start-up where your first,
and only, product development must be successful for you to survive. You now have
the luxury (and necessity) of discontinuing some projects when circumstances
change. Terminating an existing (but no longer viable) project is difficult, but vital.
Without this pruning you will end up throwing good money after bad.
A start-up company typically begins life with the goal of developing one specific
product. The entire company is focused on that goal. A mature company will have
many new product projects in its development pipeline, each competing with all the
others for resources. This phase of the product development process has its own
new, unique challenges for the management team.