About Product Connection
Mission
Product Connection's mission is to help cutting-edge technology start-ups manage
their New Product Development Process. We help you take the great idea that's the
kernel of any new business and turn it into the great product that will make your
business a success.
New Product Development Process (NPDP)
Developing a new product is much more than just building a prototype to meet a
predefined set of performance parameters. Too often, though, that's the team's
primary, or only, focus. To be successful, a company must develop the right product
for the right market at the right time and for the right price.
Right Time: Timing the product release to hit the market acceptance window.
Right Products: Products with the performance and features the customers
want and need.
Right Markets: Markets large enough and growing rapidly enough to support
the company's financial objectives.
Right Price: A product that can be manufactured at a cost low enough to be
sold profitably at a price the market will accept.
Every company, regardless of its maturity or size, must execute product development
well in order to thrive and grow.
A start-up company must implement its first product development effort exactly right
in order to survive.
What We Do
At Product Connection we help your design/development and marketing teams
navigate the NPDP to maximize your chances for success. Depending on your
needs, we work with your team to build a comprehensive integrated product
development plan. We help you manage the execution of that plan. And we guide
the evolution of the organization to handle multiple simultaneous development
projects as the business expands and matures.
Our Clients
Product Connection's clients are high-technology start-up companies in such fields
as semiconductors, wireless, biotechnology and defense electronics. They range
from pre-funded to post series B in maturity. For some, their product development
efforts are just in the planning stages. At the other end of the spectrum are those
companies that are completing the development of their first product and working to
transfer it to production. We can help them all to make this process run more
smoothly, quicker and with fewer problems along the way.
